
From the October 2021 issue of Canadian Business
The Name of the Game
For years, Edmonton’s football club refused to change their insensitive name. Then their sponsors threatened to drop them
When Natan Obed was a teenager, he played on a high school hockey team called the Indians. His school was located next to a reservation in rural Maine, but almost none of its students were Indigenous. Obed is Inuk—he grew up in Nunatsiavut, along Labrador’s Arctic shore—so he stood out, especially on the ice where he was the only Indigenous player. Opposing teams taunted him with slurs.
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